PARMIGIANO REGGIANO CARDS
For Milan Design Week 2026, the Parmigiano Reggiano Cheese Consortium asked me to give a new twist to something very Italian: a deck of Neapolitan playing cards. The four suits (coins, cups, swords, and clubs) are reinterpreted through a "Parmigiano" lens. The deck was on display at the Edicolina in Piazza Santo Stefano, Milan, alongside the Consortium's project "New Forms of Greatness."
For Milan Design Week 2026, the Parmigiano Reggiano Cheese Consortium asked me to give a new twist to something very Italian: a deck of Neapolitan playing cards. The four suits (coins, cups, swords, and clubs) are reinterpreted through a "Parmigiano" lens. The deck was on display at the Edicolina in Piazza Santo Stefano, Milan, alongside the Consortium's project "New Forms of Greatness."
AGENCY: VML ITALY | PRODCUTION COMPANY: FOOD PIRATE STUDIOS | YEAR: 2026